Show, Don’t Tell: Radical Transparency
Translate impact data into human-scale comparisons. Kilograms avoided become “bus rides powered,” liters saved become “showers spared.” Pair numbers with one photo, one voice, one moment. Want our favorite comparison bank and template? Subscribe, and we’ll send the toolkit in our next issue.
Show, Don’t Tell: Radical Transparency
Host live tours, publish process videos, and annotate invoices to show real costs. Share one mistake and the fix—that’s credibility. Which backstage detail should we film next: dye house heat recovery or end-of-life take-back flows? Vote in the comments and guide our next story.